The collaboration focused on defining what i-taalveien stands for and how that should be communicated consistently. Together, we clarified the brand’s positioning, values, and role in the market, ensuring the identity reflected reliability, transparency, and attention to detail.

My role was to develop a clear and functional brand foundation that supports this positioning. The visual identity was designed around the idea of connection across cultures, expressed through a symbol and brand pattern that forms a bridge. A restrained color palette with green accents and natural imagery reinforce a fresh, but calm and professional tone, allowing the content and language itself to take priority. The result is a brand that feels innovative, but professional, and aligned with the way i-taalveien works with its clients.